Web eCommerce Models

1. Introduction

The following notes outline the topics covering the development of web based technologies. This has been compiled as a list of knowledge areas that describe this area. It has been based on experiences in Telecoms and Web site development for TV Media Industries. The technologies have been principally around

- Web site content and design and development

- B2C web sites and microsite development

- B2B supplier and business portal design and development

- B2E employe intranet site development and services

- Mobile phone technology content and services design and development (SMS messaging, content delivery and content syndication services.)

- PDA content and services development

- interactive TV (WML) content and services development

- Issues around web based architectures covering

- Enterprise content integration

- Data protection act legislation

- Accessibility legislation

- database and content architectures

1.1 A Multi-media World

Figure 1 The Residential Media Landscape

Figure 2 Integrated multi-media channel access

Figure 3 Coordinated multi-channel Services

1.2 Suggested reading

Books on Web site design best practice; XML and ECM design and integration; Portal design.

Enterprise Content management

Mobile Content management

Portals

Identity and access management

Usability

Semiotics

Web site Analytics

XML

European Directives– Electronic trading

Data Protection Act

Accessibility Rules

Web Portal Curriculum

2.1 Overall concepts of Multi-channel / Portal Design

- Multi-media interaction (See section 1 introduction)

- The changing world of the consumer – the growth of multi-channel services

Figure 4 Multi-channel

- What business are you in?

- Content provider

- Content aggregator

- Content distributor

- Infrastructure provider

- Content syndicator

- ..

- What channel are you on?

- Web

- PDA

- Mobile – 3G, WAP

- iTV

- IVR

- Apps - call centre

- employee portal

- business portal

- ..

- What technology are you on?

- Web page - HTML

- Portal - Portlet design and management

- Backend content database management tools

- Developer tools IDEs

- Creative visualisation tools

- Wireframe and user journey design

- Industrial graphics design

- usability

Figure 5 Rendering content to Channels

- The consequences of online

- real-time consumer experience

- real-time expectation

- 101 marketing , sales and logistics

- Knowledge management

- Self service

- Security

- Community

- expection of customers

- single customer view of you business irrespective of acquisition channel

- single view of customer by your business irrespective of channel

- Cross selling and upselling online - what does it mean

- Patterns of Behaviour

- Consumer behaviours

- How do we know which channel to progress?

- Market testing web based services

- "Internet time"

- Technology developments

- growth of Broadband infrastructure

- Broadband services

- Text, content and Video clips

- VOiP, VoD

- Mobile content , video clips

- ....

2.2 Where is web / Portal design used ?

- eBusiness evolution

- B2B

- B2C

- C2B

- C2C

- enterprise portal B2E

- The growth of multi-channels

Figure 6 Multi-channel Supply Chain

Branding and multiple-web site channel design

- my Speech at Saachi gallery Nov 2003 - Changing dynamics of web enables business processes

- eMarketing

- eBranding

- Sales

- Logicstics

- Content syndication

- Employees

- B2B, B2C, C2C....(see Currie book)

- self service

- call centre

- CRM

- Mobile – SMS alerts

- Web Services

- Multi-channel Content Integration

Figure 7 Example of Content Feed Integration across Web, Mobile WAP, SMS Alerts

- Financial Models

- making web sites pay

- Payment models for web enables services

- Legislation on eCommerce Taxation

- VAT

- How to make online payments pay

- Subscription models

- Pay as you go, Pay per view

- Micro-payments

- Direct Debit

- Continuous Credit card authorisation

- 3rd party Invoicing - e.g. WorldPay

- tracking usage

- tags

- Click tracking- OneClick

- use of 3rd parties

- content providers

- marketteing providers

- Legislative compliance issues

- Data Protection Act

- Accessibility

2.3 Strategic issues

- ID&V

- personalisation

- multi-site reuse of content

- single sign-on strategies

- Digital Rights management

- Usability

- CMA, CDA engine design and deployment

- Meta Data / Content Strategies

- Persistence of content

- date stamping content

- personalised content

- email/ feedback and communities

- requesting and handling feedback

- taxonomies of databases and content links

- providing newsletters to custom choices

- online communities

- bundling services

- referral management and channeling

- cross channel organistional impacts

- Bundling services and capabilities

- how to design a web service for multi-use

- how to have strategic design in web functionality

- common services

- strategic service platform design

- legacy issues

- DPA

- Accessibility

- Financial legislation - vat on eTrading ..

- Branding and Template design use

- Bespoke development

- Portalet - portal design tools

- IT and Business resourcing issues

- How moving to Portal Build tools is changing Web developer skills

- Move to Java based environment is changing Web developer skills

- object reuse strategies

- reskilling, chaning skills

- Microsite and empowerment of Web creative designers and Web producers

- Legacy issues

- database consolidation stratgies

- Web site consolidation strategies

- Integration strategies

- inbound content aggregation

- facade design

- outbound content design

- Platform optimisation strategies

- My articles "published"

- configurability management

- templates

- deployment

- IDE

- Technology

- Caching and focus on speed

- performance of service

- user experience

- user engines

- tools to allow editors to input content and changes

- templates, functions

- tools to allow web creatives and producers

- visuals

- tools for analysts

- tools for architects

- Webhosting

- providing sites for 3rd parties

- providing content for 3rd parties

2.5 Visualisation

- User Journeys

- usability

- Ubiquity www.axure.com

2.6 Methodologies

- Approaches to Web portal design

- road map method - BSkyB

- different roles and responsibilities

- good and bad examples of web design - Forrester study

- Mark's methodology slides for web new media design

- Bespoke tools versus Portal builders

- rapid deployment tools versus strategic platforms

- performance versus usability

- Patterns

- Focus on Content and object at System white box level

- Focus on user journeys

- see my paper on Pattern ontologies Jan 05

- Prototyping

- Why waterfall does not work well

- Why use cases and UML does not work well for web design

- POCs and rapid deployment

- Enterprise Architecture

- The development of new Business Models

- traditional business process value chain models versus

new models: e4 Value model for multi-channel.

• See my paper on EA strategy ontologies Jan 05

- Semiotics

• Behavioural dynamics of web site usage

2.7 Strategic Reviews

- CMA Audit - platform readiness

- Strategy audits and diagnostics of web services

- Web site usability index measures (See recent McKinsey model ?)

2.8 Technology Standards

- Protocols

- Web services

- XML

- Technology Architecture - the stack and where web fits

- Microsoft

- ASP.Net. Visual studio, .Net Platform, Visual basic VB

- Java

- Java Serlets, Java Server pages, J2EE Platform

- Legacy wrapping with web

2.9 Vendor Taxonomies

- ECM space

- e.g. Vignette

- PDA/Mobile

- e.g. Volantis

- IDE

- e.g. Rational

Ubiquity

- Portals

- e.g. Plumtree

- EAI,MOMs

- e.g. BEA, Seebeyond

- BPM

- e.g. Intalio

- EIS

- e.g. Siebel, SAP

2.10 Analysts views

- AMR - on SOA

- Forrester - on Web direction and use

- Butler - on ECM, Integration and Web technology

- Gartner - on Web direction

- Jupiter - on Web channels

#Multichannel #eChannelTransformation #Portal #Digital #DigitalMedia #Mobile #Telecoms #ArchitectureDesign #CX