Digital Media Design Workshop Example
- Mark Skilton
- Mar 11, 2005
- 3 min read
Purpose
To engage
Credibility
The key points to get across
Credibility setting
The key things that Enterprise need to think about and take away
1 Strategy
Thread analysis
Background research
Objectives
- key issues
- directives
Case studies
2 Narrative
Probably the fastest changing industry in the world and one of the youngest and least mature industries in IT terms: rapid development, fast paced design and delivery developing standards and systems management
Post Dot.com
Just a few number of major players that have the
The “Networking effect” as getting more people to use a product or service increases its effectiveness e.g. eBay is a classic example.
Capacity of hardware follows Moores law.
2000 iPod 10GB
2005 iPod 40GB iPod (60GB iPod Photo)
in 20 years 20 Terabytes (1 terabyte=1024 GB)
Average iPod can now hold the entire record collection of a persons music.
Today’s iPod can store 20,000 books, more than most people could read in a life time.
In 10 years from now an iPod could store 20 million books , more than the number of books in the Harvard University Library collection.
But we could have all the pictures and text as well by 20 years and all the volumes of Congress.
Could store massive numbers of movies. Could store all the movies ever made in 20 years !
No wonder there is a huge rush at the moment to get into musical download management
The CD is no longer an effective format for data.
How will the media use this increasing capacity? High definition is one example.
Current CDs will no longer be practical ways to store data
Need technologies for this to happen:
storage
infrastructure
delivery systems etc
3 Statistics
Doing the numbers, there are impressive customer statistics in terms of number of touchpoints and interactions. Just improving a 10th of this is a significant opportunity.
Sources: various public quotes and data
7.3 million active customers subscribers (8.5 million customer records)
5 million online audience discretely identified web users –
50% are Sky customers- high percentage at work
150 million impressions /annum?
Each user average 3 visits per month and 9 pages per visit (27 webpages/touchpoints per visit)
Have captured 1.45 million unique email address – 700,000 have opted in to receive marketing emails
2.2 million idtv
300,000 households using online interactivity
creating 1 million sessions per annum
Collected from 30 partners
650,000 households play games
150,00 households use online betting services
250,000 households downloaded mobile products and services and gave us their mobile number
220,000 househlds connected to Sky Customer Services iTV
Just creating 1-2% more new accounts for these services with a annual £100 spending or £1 in one year alone- huge opportunities
200,000 households bought premiership plus via ITV in 2003
however 330,000 unique householders went online and started the purchase but did not complete
How many were genuine purchasers and did not complete ? – opportunity for up-sell?
1% reduction in number of calls to Contact centre = £ 1 million saving !
Adding 10 seconds to each call = additional £1.5 million operating costs !
Average 27 web pages / touch points viewed per visit to a website
There are 2.5 million sports audience for online to go at
many mobile / other
40 million contacts/annum at call centre
2 million transaction/month- call centre
product purchases
technical enquiries
letters sent
bill payments
debt review
200 products and services
subscriptions, core, al la carte 3rd party
PPV
Installation
Other products bundles and categories e.g. teleph, hardware, insurance etc
Every contact recorded
Sales success or failure
Transaction history linked to customer interactions
Very little profiling currently
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