Portal Design Strategy

• Communities and channel strategy design

• User journey mapping

• Community groups

• Community needs (Single customer view)

• Company needs (Single view of customer)

• Market channels

• Channels to market

• Process

• Common services

• Specific services

• Syndicated services (e.g. white label)

• Content

• Structured

• Master data

• profiling

• Unstructured

• Media content

• Branding

• Look and feel

• Customisation

• Application integration

• Web services

• Content data base management

• Community control

• Acquire

• Service

• Change

• Retention

• Customer profiling

• Customer preferences

• Push versus pull services

• Operational service

• Hit box

• Service levels

• Performance

• Architectural design needs

• Technology choice

• Knowledge centric

• Content centric

• Collaboration

• Mobility

• ..

• Standards

• Interoperability

• Functional

• Functional

• Search

• Workflow

• Aggregation

• Role based use/access

• Self service

• Help

• Knowledge management

• Transactional

• Collaborative

• Security

• SSO

• ID&A

• Messages

• Content DRM

• CDA

• Caching

• SLA needs

• Deployment

• Synchronisation

• House keeping

• CMA

• Frameworks

• Templates

• Composition

• Composites

• Choreography

• Portlets

• Microsite tools

• Content extraction and synchronisation

Business case

• Cost

• Consolidation of users

• Consolidation of services

• Quality

• Business service commercial model

• Time

• Improved service life cycle

Web eComerce

Notes from Intervention 01 web eCommerce Model

- Web site content and design and development

- B2C web sites and microsite development

- B2B supplier and business portal design and development

- B2E employe intranet site development and services

- Mobile phone technology content and services design and development (SMS messaging, content delivery and content syndication services.)

- PDA content and services development

- interactive TV (WML) content and services development

- Issues around web based architectures covering

- Enterprise content integration

- Data protection act legislation

- Accessibility legislation

- database and content architectures

Portal Standards

I Have already developed Portal standards draft

See Intervention 75 Portal Standards and Intervention 77 Service oriented standards

This has subsequently been summarized and an area of development

Portal functional encapsulation

Notes from Intervention 78 Portlet Functionality patterns

Note on Portlet use

• Functional Portlets

• Fully encapsulated Portlet functionality

• Intelligent Aggregation

• Portlet selects and provided context specific content

• Dumb Aggregation

• Portlet provides window to other content (external web page)

• Content will change as the change occurs managed by the dumb Portlet but no intelligence applied

• Static links / Static content

• Portlet contains links to other content / pages

Typically a combination is used of Functional portlets and static links to other services.

#Portal #SolutionsDesign #EnterpriseArchitecture