Monetization strategies for on-demand business models

What is monetization ? in economics this term can be used in describing access to financial funding for investment in projects or cash flows for operating a business. The injection and subsequent continuation of business activities is based on flows of monies between resources that provide and consume products and services. It can also mean the creation of revenues from products and services

Monetization is the ability to generate revenue from a products or service that is exchanged from the use of the service. It is a recognition and direct measurement expressing the monetary value of that exchange between parties involved in that transaction.

Success of monetization is measured in economic terms as the profitability and margin of profit gained from business transactions. Quantification of value can

Operational Levers for monetization addresses what can be done to

• Operations

• An operating model approach to automation and optimization of on-demand services and operations

• Growth

• A market facing approach to seeking out and driving monetization through growth of market share and services

• Ts & Cs

• Development of contractual concerns to leverage periodic usage patterns relating to on-demand patterns of consumption and deliver

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