How to generate adoption in new Technology ? A look at the EU Cloud Computing Initiative A case for

The focus seems to drive use of standards and certification and to establish legal , contractual and partnerships for procurement but how will this drive competitiveness of new technologies? http://www.cloudcomputing-news.net/blog-hub/2012/dec/31/the-eu-cloud-computing-initiative/ Removing barriers to technical adoption is one things I the standards however the root issue is how data and cloud infrastructure is truly a level playing field when there is such an enormous difference in scale of Public Cloud and Private Cloud implementations.

But how do the end users and supply chain networks really benefit from new workloads like Big data and mobility if this is locked into end points inside smart phones and large cloud databases. Interoperability and portability are technical issues that in practice are hard to implement in a multi-cloud scenario even if the contractual expectations and SLA are asking for this. Latency and capacity of service go hand in hand because free access to your data or compute services have to go through firewalls, proxy servers for caching, resource management of the cloud services before we get to the applications and data services. All of this transparent to the end user of course because “its cloud”. The CSP Cloud Service provider today dictates what the end user can and can not do with cloud assets and services. While this can manage security , “acceptable usage” and preserve elasticity of the cloud environment, the severe trade-off is the lack of customer driven control and use of the services beyond “running inside my cloud”, which translates to “running inside the provider cloud”.

I think this is a case for defining a higher level of service abstraction that does not leave it just to the cloud service providers to drive demand and supply services. The definition of “Info Hubs” and “Process Hubs” are terms used here to describe the types of business and data services that would sit on top of apps stores and would with multiple infrastructure to drive on-demand business and social enterprise services.

The challenge in this business process enabled services and information as a service is how to put together technical and business standards that the partnerships and the providers can get behind and leverage.

Cloud Brokers and new Business Models for workflow automated intelligent applications are just the start of this next wave of innovation that need strong innovation leadership.

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