Identifying Cloud Ecosystem Monetization strategies

I examine a number of ways to define digital ecosystems in a research based presentation. I explore some of the theories of how value can evolve in ecosystem of relationships and entities that may form, dissolve and reform in different ways. I explore ideas of value association and collective sharing of value and how these are shaped in dynamic digital ecosystems.

I see digital competition in the context of different supply and demand densities and value systems. These build on ideas I had seen in nodes and vertices associative analysis in SNO and I try to explore these in the way monetization strategies shaped by community and digital value creation consumed or created by these communities.

Key points

• Digital Ecosystems create associative links that can be measured in value based systems (faster, better, cheaper)

• Considering just triangular relations of mobile – big data – cloud and application services between these is a limited perspective on the wider permutations and potential combinations in digital ecosystems.

• Most monetization strategies tend to look at micro economics: supply and demand operating model only and not the wider drivers of the ecosystem and system to system and Internet of things connections defined through macro economics.

• I’ve identified 40 monetization strategies that look at micro economic and macro economic drivers for cloud ecosystem performance evaluation and planning.

[slideshare id=18987210&doc=xcloudexpo2011mskiltonnov11x-130417052309-phpapp01]

I introduce the idea of triskelons of services value and how these are multi-dimensional.

#CloudComputing #Monetization