Platform 3.0 – business transformation in the new multi-service world

New business technology value strategies for the new convergence of interconnected systems and services world of “Platform 3.0”

There have probably been five major information technology advances in the last fifty years that have led to a massive step change on the “laws” of information technology acting upon business and social enterprise in the second decade of the twenty first century.

• The development of internetworking standards and gateway technologies that drove the foundations of multiple network communications and the expansion of what is now the global world wide web

• The emergence of IPv4 and IPv6 expanded internet node and resource identity enabling massive potential in device scaling

• The growth of mobile networks 1G to 4G and massive mobile and IP data traffic networking in parallel with network bandwidth scaling and investments

• The development of social behavior and preferences seen in examples such as twitter, facebook, amazon, google creating a communities of social and business processes. New multi-media media services and systems expanding multiple ways to interact and new forms of digital entanglement and co-presence

• Converged multiple devices, storage and sensor technologies create new forms of digitization and information sciences and a new era described as internet of things and convergence of services ecosystems

Transformation of the multi-service IT life-cycle

We are in an unprecedented period of “game changing” business and technology upheaval that reaches far beyond the changing form factors of PC and mobile devices into something that is truly across the commercial and social ecosystem.

The digitization of search, selection, payment, consumption and resource provisioning nd delivery has creates a multi-faceted set of technologies and channels to consumer and deliver user experience.

Platform 3.0 is in many ways and emergence of the realization that this life-cycle cuts across many technologies that today represent a scale and scope of Information Technology.

The “scale of the numbers”

This change is supported by the size and explosive growth of the numbers underpinning this changes in digital and social platforming.

Mobility

o Growth of mobile handsets 1.7 Billion sold in 2012 and 6.8 billion mobile subscriptions estimated by ITU (International Telecommunications Union) by February 2013) equivalent to 96 percent of world population (http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf

Telecommunication Networks

o Mobile data traffic to increase 18 fold from 2011 to 2016 reaching 10.8 Exabytes per month and 130 Exabytes annually by 2016 ( http://www.newsroom.cisco.com/press-release-content?articleId=668380)

Big Data and rich media

o The growth of data created and storage globally passed 1 zettabyte in 2010. IP data traffic passing 1.3 zettabytes or 110.3 Exabytes per month by 2016 , internet video accounting for 61% of total internet data. (http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns1175/Cloud_Index_White_Paper)

Social networking

o Social networking reaching nearly one in four around the world with 1.73 Billion using social networks in 2013 rising to 2.55 billion global audience by 2017 (http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976)

Cloud computing workloads

o Data center traffic combining network and internet based data storage will reach 6.6 zettabytes annually by 2016, nearly two thirds of this will be cloud based by 2016 (http://www.cisco.com/en/US/solutions/collateral/ns341/bs525/ns537/ns705/ns1175/Cloud_White_Paper.html)

Digital Markets

o B2C commerce passed 1 trillion dollars in 2012 representing 60-80% sales share on advanced economies. (http://www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649 )

Compound market growth rates of big data technologies, Cloud computing adoption , mobility and social business technology between 30 and 40% annually predicted (IDC, Gartner and other sources http://www.idc.com/proderv/FourPillars/bigData/index.jsp )

Delivering Business Transformation – Platform 3.0 the new scalar

These technological changes and the explosive growth in the demand and supply of data and connectivity are significantly altering business processes, marketplaces and the types of user experiences that even ten years ago could have only been imagined.

Types of users involved

The shift in purchasing and usage power is changing as business users, marketers and service provisioning specialists are increasingly the stakeholders and custodians of the new social online services and composite digital business processes

Types of new data sources

Human and sensor device systems are create new types of information that are not just transactional but include new forms of data on the environment, user preferences and well-being of physiological processes and resources. How do you define and run your business processes to adapt to the new data demands and sources of data

New interactive gamification

The emergence of new types of secondary effects in networking that provide information on consumer behavior and the rise of the likes of “gamification” that works in many levels from personal recommendations to analysis and development of market insight and product and service optimization.

Speed of delivery

The speed of analysis and consumption of data means that often the designer for insight and use of the data is on-the-fly to quickly response to requests and to build on learning and insight from the data.

New scaling models

The conditions of networks and the vertical and horizontal expansion of the why systems, devices and networks can connect.

Platform 3.0 constructs

The concepts in Platform 3.0 are still emerging in the impact and strategic platform constructs of how different technologies work together. The following diagram illustrates some of the major platforms.

Platform 3.0 component examples Types of Platform 3.0 services examples

Social Graphs and Interest Social Networks

Business, Social segmentation services , demographic targeted services

Markets , citizens, network domains (Backbone, ISPs)

Mobile Channels

Mobile Devices, mobile platforms and services

Sensor Networks

Cloud Enabled Data Services

Embedded sensors

Wireless networks

Building and transport type sensors and networks

Built In Devices for Mobiles

Market Platforms

(Business to Business (B2B ), Business to Consumer (B2C), (Consumer to Consumer) C2C

Big data Analytics

Data Analytics services

Storage and archive

Multi-media Content Delivery Networks (CDNs )

The multiple systems can converge into a range of direct and combined platform services that are part of The Open Group Platform 3.0 initiative.

The following two diagrams explore so of the static architecture and dynamic lifecycle features that might be found in Platform 3.0 concepts.

Platform 3.0 Distributed Architectures

• Multiple channel coordination

• Multiple workload integration and synchronization

• Multiple marketplaces (internal, external, shared)

• Consolidated Security, service management and provisioning integration (SIAM next generation)

• Multiple location presence and remote management

• Modes of hosting cloud services and internetworking scaling

Platform 3.0 Distributed Lifecycles relating to innovation leverage and continual improvement and technology refresh. These could be considered as interrelated cycles that are working simultaneously at different speeds and in different levels of maturity in an organization and industry.

• Technology and social computing innovation

• Solution composition Innovation lifecycle

• Channel Innovation

• Contextual Industry Innovation

New business value in business transformation

These technologies and convergence rates are changing how business and individuals need to respond to new opportunities and challenges

Rapid increase in Time to market (TTM)

o The growth of faster products and services and access to resource through multiple technologies is driver the need for rapidity in business and technology usage.

Shift to a multi-service Capex to Opex investment and bundles of “multi-subscription” models

o The use of subscription models is now a wide spread phenomena but is creating new questions over manage of multiple subscriptions and services across multiple devices and providers

Operational efficiencies from dynamic adaptive usage

o The early evolution of “thin provision” and dynamic pricing in cloud computing created ways to automate demand and supply balancing but the new mobile and social application store ecommerce models are place multiple service demands that are not just one solution but across many business and IT service requirements.

The digitization of business processes and the operating models are altering how consumers and provides define, deliver and consume products and services.

Platform 3.0 is examining the technologies that can combine across these dimensions of value. These are real issues for many industry sectors that are faced with a plethora of internal and external systems and solutions. Here we examine three industries impact.

Example Industry Platform 3.0 Business Value Use cases

Finance Sector

o The adoption of eFinance systems to scale to multiple consumer market with rapid insight and large scale data analytics. Examples include

• Mobile ecommerce

• Smart payment cards

• Multiple online finance services

• Big data analytics of consumer finance and credit risk profiles

Federal Sector

o The eGov initiatives seek to develop citizen services and value for money of public spend programs. Open Data initiatives aim to develop information and market sharing of services.

• Smart city services

• Sustainable resources

• Citizen online services

• Online apps stores for shared common sourcing

Health Sector

o The rising cost of health care and the increasing life expectancy and longevity of the population is increasing pressure on the cost of health care in many countries. eHealth initiatives use of new technologies such as mobile patient monitoring and improved digital record management and care planning will aim to drive down the costs of medical care while improving the quality of life of patients.

• Biomedical devices for wearable low cost patient monitoring

• Digital patient record systems

• Medical online advisory services and sourcing

The next stage of The Open Group Platform 3.0 initiative will seek to explore some of the issues highlighted in this exploitation of the platform 3.0 drovers and new business system models.

Mark Skilton

UK

June

2013

#OpenPlatform30 #TheOpenGroup