Creating the right metrics dashboard – Linking Value to realistic measurement – what new Bigdata and

I agree with the recent Harvard Business Review blog “Social Enterprises need a solid measurement system“ by Greg Hills and Marc Pfitzerthat suggest that the link between real metrics measurement systems for social enterprise networks and “value” has yet to fully mature.

This relates to the book I recently read on “bigdata – the revolution that will transform the way we live, work and think” by Kenneth Cukier and Viktor Mayer-Schonberger

In both cases the evidence from bigdata case studies seems to be driving two key emerging trends

1. That digitization has moved into a new level of ‘data stratification’ of events, lifestyles resource consumption that are exposing the deepening digital entanglement of business and social interaction

2. There is a need to link a new kind of drivers and measurement system that represent not just individual and corporate needs but how they interoperate and link with one another either deliberately or from causality of events and search associations.

Creating the right Viewpoint Visualization

Like the case study in Hills and Pfitzer blog indicating Coca-Cola assesses four key measures: job placement; self-esteem of the young participants; company sales; and brand connection. These four measurement drivers are both individual in terms of demographic and cognitive recognition but also the connection to corporate commercial value realization. It goes on to state this has been highly successful in on boarding new staff and establishing new business startups as a result of the connection of value to actionable insight of the target market.

This is just one example of the need for a new kind of viewpoint dashboard that measures “inside and outside the box” of personal and corporate value systems. But it also can go further into sustainability, social development, larger market and global service design and resource heritage management.

I believe a new kind a measurement system is needed to connect the value to the new forms of social, cultural and economic interactions we see today from this data stratification. These are already fully in progress with Social Network Analysis and data visualization systems and solutions availability today.

The missing link I see is in the business and social value and the business planing process that is still largely an old accounting system of asset value, cashflow and market value topped by target driven mentalities. New value is being creating and measured in the digital clouds of social networks and digital devices and transactions that big data is starting to create real analytical value and insight. Whats needed is a new metrics system that links accounting , cyber risk and economic sustainable measures with a set of viewpoints that represent contextual planning affecting businesses today.

I like the Accounting for a Sustainable future http://www.sasb.org/ that seeks to set up new accounting systems for material resources. The Green Grid http://www.thegreengrid.org/ are another example of these emerging new initiatives to seek to bridge this gap.

#BigData #SocialMedia #Metrics