How to Monetize the Industrial Internet and other Ecosystems – The New Value Innovation Leadership

I recently saw this great InfoGrahpic from May 2013 on the Internet of Things. It had been created from a Investor incubator perspective but it was ahead of its time and captured many of the emerging new ideas we could call the Digital Ecosystem.

The rise of connected systems, multiple platforms, social networks, mobiles and big data is driving a new kind of value beyond these individual components. This is happening everywhere across all industry sectors. Just take a look at a couple of examples

Telehealth

TeleHealth for example, wearable sensors, consumer mobile devices, local wifi, internet, mobile connectivity to cloud services enable capture as source. Then cloud , big data and processing back round to visual and dynamic feedback to the end consumer “Patient”. This could be value at the individual or the crowd community level with shared data and insight for providers and users.

The key points here are that Value engineered is happening at many nested levels of the combined technologies. Individually they all play a part but its the overall end to end value that is the true win -win.

• Better quality service

• Better outcomes (for patients, staff and citizens)

• Lower overall costs of delivery

• Higher added value from insight and appropriate services and response

• And Consumer better access to a choice a and range

The economics of long tail availability don’t just happen by magic but need to be linked and enabled is the key message.

Integrated Transport

The many components , subsystems and major systems and system to system links in the automotive or airline or any other transport system is truly multi-nodal and a multi-faceted systems integration challenge. Yet today many of these systems can be integrated in a nested value ecosystem way.

This issues here are in the ability not in just the components and subsystems but in defining the value system types or clusters that they are a member or members of. In this way we can define value and monetization strategies that are “greater than the sum of the parts”.

Value ecosystem nesting can occur as a number of levels with associated monetization opportunities.

• Object augmentation

• Monetization value of digital content + Object

• Room/ Facility augmentation

• Monetization value of structure and location efficiency and collective facilities and surfaces (Walls, floors and environments)

• Person, Personal and community

• Monetization value of “quantified self” , social and ethical value, community bahavior and insights

• Travel – in-transit

• Monetization value of in motion objects , capacity and trajectory end to end capacity journeys and added value experience

• Contextual augmentation

• Monetization value of in context awareness and associative services value

• Knowledge augmentation

• Monetization value of augmented intelligence, human to machine, machine to machine insight and proactive, reactive action value.

#IoT #IndustrialInternet40 #Monetization #Digital