Microsoft and Sayta Nadella challenge to push Innovation Leadership

My early comments about the appointment of Sayta Nadella as CEO of Microsoft as a good choice was from the perspective of scaling up their platform strategy. But there remains several other hurdles.

Microsoft continue to lose market share in critical mobile and tablet market and operating system platform technology in windows 8 and 8.1. This is a potential weakness that Satya Nadella will need to rapidly address as this could hit a point of no return if competitors establish via office apps and enterprise service choices away from Windows. The idea of true disruptive innovation and the ability to deliver new product lines that critics have laid against Satya’s appointment may still come true. From his CV he does not appear to be in that mould and new product development and continual internal refocusing may not be enough in the longer term to preserve the growth of Microsoft.

Satya in his defence has already stated he needs to “remove barriers to innovation” in Microsoft but this is different from the creative thinking and challenges made famous by Steve Jobs and the early days of Bill Gates. Maybe with the announcement also that Bill Gates is returning in a role will this really achieve the recovery of new products and services ? For now Microsoft in Satya can secure the cloud foundations and with luck and judgement modernise and drive forward a new agenda in their own terms.

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