Becoming a Digital Business – new thinking, new practice, scaling new outcomes

Building a Digital Enterprise – how to monetize your business with digital technologies? lessons from the front line for Business and IT Practitioners

How do you build a successful digital business model using digital technologies like social media, mobile, internet of things, big data, cloud computing, machine learning, and Internet of Things ?

http://building-the-digital-enterprise.com/

While the digital economy is still reportedly seen as only 6 to 11% of GDP in terms of ecommerce transactions, there is the unseen impact felt across local and global marketplaces that market survey trends point to 30% to 40% of revenue growth from digital channels alone. Driven by massive Mobile and social media growth rates taking hold in society is emerging digital behavior shifting even larger rates of 60% to 70% movement of business processes and data into digital product and services and new digital operating models.

These changes are both new opportunities in business performance and digital enabled capabilities and new risks emerging from complexity of more data, the impact on privacy and the disruption of organizational culture and shifting skills. The emerging “technological enabled ecosystem” is as much a manifestation of this digital phenomena but a challenge for practitioners in discovering where you and your enterprise fits in this new order of business and social interconnectivity.

Everyday we experience and see the effects of digitization in the lowering of barriers to entry from search engines to the accessibility of degrees of freedom that enable on-line purchases, digital payments, streaming movies and music to rapid social network connectivity and data insight it can bring. The knowledge of physical transformation feels ill equipped to consider the virtualization effects that digitization brings with it, enabling concurrency of multiple-tasks, co-presence of people and connections who may be thousands of miles apart. A new kind of digital convergence and entanglement is emerging that a generation ago would have been limited to singular transactions, technically cost prohibitive or just plain unthinkable.

Business and IT practitioners are addressing the realities and consequences by looking at ways to build their digital enterprise. This means understanding how business and technology practices changes with digitization.

• Digitization Features and their characteristics that enable personal, community and enterprise capabilities in the new digital ecosystem

• Revenue and cost benefits that are derived from managing marketplaces and connectivity and access to communities and digital business systems.

• Brand protection and development as competition and ingress into existing market share is under attack potentially from substitution and cannibalization from new scalable modular digital technology solutions.

• Motivation challenges and benefits from types of cultural difference and skills needed to empower and enable innovation and exploitation of new digital technologies while managing compliance and commercial implications

“Going Digital” is more than the conversion of data on web pages and connecting social media to mobile devices but an impact on the very products, services and organizational capabilities that shape your enterprise, the marketplace and our daily lives.

Many companies are experiencing massive disruptive shifts brought on by digitization as their customers behaviors alter to new omni-channels; new costs and value is created at customer touch points, and new ways for competition and running a business operations challenge corporate culture, leadership and skills to think and behavior differently.

What is emerging is a “new type of digital business thinking” that builds capabilities to create better social contact, faster responsive analytics, wider reach of channels to markets and

How do Fast Moving Retail supply chains digitize their operations for closer connection to their consumers, outlets and partners? What is the impact of digital wallets and digital payments that alter the way people may interact and pay ? how does data become insight that can create new commercial and social value? , how does manufacturing, logistics and supply chains transit and adapt to intelligent networks? where are the cyber threats and privacy in this emerging digital landscape ? What can machine learning and augmented reality do to change and enhance experience and performance? How does the emerging hyperconnectedness of the internet of things change the way objects, living and working spaces needs to be viewed today and the near future?

These are just some of the “at the front line” questions that practitioners in companies today in all sectors are seeking answers to protect their investment and market share but also drive new monetization value and competitive agility from “going digital”.

We look at this in two books aims to tackle these challenges from the Business and IT practitioner side who are the end-users and business and technology builders and users of these digital technologies

• Building a Digital Enterprise – a guide to construction monetization models using digital technologies provides a business perspective of techniques being used to combine digital technology to meet better business outcomes for the enterprise.

• Building digital Ecosystem Architectures – a guide to enterprise architecting digital technologies in the digital enterprise

The books are aimed at practitioners seeking examples of how digital business models have been successfully constructed in industry.

The books reference over twenty five digital technology solutions across many public and private industries from retail, healthcare, logistics, manufacturing, government and city management, financial services, hospitality , advanced automotive engineering and many others. Seven industries are then explored in detail to show practical examples of how digital technology is changing their business models into digital enterprise.

The aim is to identify common lessons learn from these real case studies to define foundational ideas in building the digital capabilities that drive the new digital enterprise performance.

The “Building digital enterprise” is a business perspective with a focus on two questions

• How are enterprises building their digital capabilities into a joined up business model?

• We identify practical examples of the use of digital technologies in use of this is supported by over fifty examples of digital business capabilities form across vertical industry sectors

• What are the ways to scale your company to monetize your products and services using digital technologies ?

• We classify over thirty types of monetization mechanisms that are being exploited by these companies to drive new cost, revenue and performance growth as well as new customer services and innovation insight.

The “Building the Digital Ecosystem Architectures” is aimed at an Information technology perspective and explores practitioner experiences directed at two questions:

• Where are enterprises building new digital technologies into their enterprise architecture?

• We identify enterprise architecture practices and over types of foundational digital business solutions we see emerging are identified that are the new digital way of working using social media, big data, cloud, internet of things and more.

• What are the new thinking in system of systems and digital platforms that enable digital enterprise?

• We explore the impact of digital technologies on traditional enterprise architecture design and how the customer experience journey is transforming across the whole value chain network of the enterprise and marketplace as we move into an era of ecosystem architecture based thinking.

What emerges is a rich landscape of how end-user companies are rising to the challenge and opportunities “being digital” brings. We explore common insights and digital themes from Senior practitioner figures in these industries and international standards bodies that are currently developing digital thought leadership and capabilities.

The value of the book is in offering digital explanations in a business language of what it means to be in a digital business, providing real examples of how business and IT working practices are exploiting digital technologies. We explore the latest research on monetization of digital products and services and relate these to lessons learnt that can be used to build your digital business.

#Digital