Speaking & Panelist at SSF2015 Venice May26-27 “Building a Digital Enterprise – how to monetize

Service Systems Forum 2015 Service research in the personal data economy

University of Warwick in Venice, Italy (Palazzo Pesaro-Papafava) May 26-27, 2015

Event Web site Event flyer Event Program

The 1st Service Systems Forum (SSF2015) will provide an exciting platform for the exchange of ideas. This inaugural event’s key theme is the Personal Data Economy. SSF2015 seeks to establish itself as a forum providing opportunities for service researchers and practitioners to discuss and share the latest technologies, methodologies and case studies. SSF2015 will be held on May 26-27, 2015 at the beautiful Palazzo Pesaro-Papafava, the University of Warwick’s location in Venice, Italy. SSF2015 is partly funded by and supports the aims of the Hub-of-All-Things (HAT) project.

SSF2015 Committee General Chair: Irene Ng (WMG) Co-chairs: Roger Maull (Surrey University), Glenn Parry (UWE) Program Chairs: Susan Wakenshaw (WMG), Peter Ward (WMG)

“Building a Digital Enterprise – how to monetize your business with digital technologies? lessons from the front line for Business and IT Practitioners”

The session will present current surveys from PA Consulting – the Digital barometer” showing the leadership, cultural and organizational challenges facing businesses and practitioners as they grapple with the “digital economy” paradigm shift.

The session will then explore examples of a Digital Business Model and its ramifications for the marketplace and the wider technological, economic and social ecosystem. The concluding remarks will explore the challenges and opportunities that practitioners are looking for answers and direction for best practices in digital business.

THE PERSONA DATA ECONOMY

The personal data economy, estimated to be worth €1 trillion annually across Europe by 2020, is a major opportunity emerging in the Digital world. The World Economic Forum has urged firms to unlock the economic and social value of personal data in ways that will encourage innovation, gain new insights and make better decisions without diminishing the rights of the individual. The personal data economy consists of individuals, public and private institutions increasingly connected in an ecosystem that shares and uses personal data for commercial and societal benefits through advanced technologies such as wearables and Internet-of-Things. The service research community is a multidisciplinary academic one from the sciences, humanities and social sciences that has grown over the past 50 years. It is the community that we believe will have much to contribute to the knowledge required in a personal data economy.

Keynote & Industry Speakers

Andrew Butt has spent the last 15 years building Enable into an innovative software development agency employing over 35 people and servicing blue chip clients across the UK and overseas. Andrew has been involved in the RCUK Hub-of-all-Things (HAT) project since the beginning and knew early on that he wanted to start a business to commercialise the research, leading to the formation of Enable iD, a HAT Platform Provider. The company has already secured its first commercial project to create an integrated mobility platform leveraging personal data.

Peter Evans is Director of Process Excellence for Northern Europe for Maersk Line, a part of Maersk Group, the world’s largest container shipping line. With about 25,000 employees, $27bn turnover and an EBIT of app $1.5bn, Maersk Line outperformed its rivals by 5% last year. Peter is Regional Director of PEX for Northern Europe, (NEU), a patch which extends from Russia in the East to Ireland in the West. He has held positions leading quality and excellence for 23 years, including Director of Quality for Virgin Media, and prior to that was Head of Performance Management for Cable and Wireless. He has also held quality management roles at Vodafone, GE and Ferranti.

Irene Ng is Professor of Marketing and Service Systems and Director of the International Institute of Product and Service Innovation (IIPSI) at WMG, University of Warwick. She leads the £ 1.2m RCUK Hub-of-all-Things (HAT) project, and is a coinvestigator on the £1.5m RCUK New Economic Models of the Digital Economy (NEMODE) Network+ project. Irene was an entrepreneur for 16 years before moving into academia in 1997. She is globally recognised for her transdisciplinary research work in value, new business models and complex service systems, and is the author of the highly-acclaimed Creating New Markets in the Digital Economy: Value & Worth.

Mark Skilton is a Digital Expert at PA Consulting, with experience in leadership innovation and strategy for digital platforms, big data, cloud computing, interoperability, metrics monetization and cyber security. He has worked at board level in strategic vision and corporate planning for business and digital media solutions of Fortune 500 companies in over 20 countries, across private and public industry sectors. Mark, who is also Professor of Practice in Information Systems Management and Innovation at Warwick Business School, has authored two books on Building Digital Enterprise for Palgrave Macmillan’s Digital Economy series.

Youngjin Yoo is the Harry A. Cochran Professor in Management Information Systems and Director of the Center for Design+Innovation at Fox School of Management at Temple University. He is also WBS Distinguished Research Environment Professor at Warwick Business School. He studies digital innovation, design and experiential computing, with his work published in leading academic journals. Youngjin has received over $4.5 million in research grants and has worked with leading companies including Samsung Electronics, American Greetings, Bendix, Moen, Intel, Andersen Consulting, Lotus, NASA, Parker Hannifin, and Poly One.

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