Praise for the new digital enterprise book out Aug 2015

Building the Digital Enterprise A Guide to Constructing Monetization Models Using Digital Technologies By Mark Skilton

International Edition available Hardback, and Kindle edition versions.

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Part of the International Series, “Building the Digital Economy” Professional Series, palgrave macmillan

“The impact of digital technology on the ways technology, the enterprise, and people interact with the wider ecosystem of the economy is unprecedented. Understanding digital technology is critical in its behavior and ways to scale new outcomes and value. Mark Skilton provides excellent new mechanisms for practitioners to think digitally to drive new monetization in their enterprise.”

Professor Dr Ola Henfridsson, Professor of Information Systems & Management ISM, Warwick Business School WBS, University of Warwick, UK. Visiting Professor, Swedish Center for Digital Innovation, University of Gothenburg. Senior Editor of Information Systems Research, and Journal of Information Technology. Former Associate Editor and Senior Editor of MIS Quarterly.

“The impact of digitization can be seen across all sectors: enabling organisations to deliver a superior customer experience through multiple channels, creating new products and services using disruptive technologies, and redefining hitherto successful business models. This represents a huge opportunity for new value growth, but also presents significant challenges in privacy, cyber security, and the need for a shift in leadership style and culture. Mark Skilton’s book is an important contribution to our understanding of the evolution of business performance and industrial transformation in the digital age. The volume highlights how a variety of practitioners in business and IT are using best practice to innovate and create successful digital businesses.”

Anita Chandraker Digital Lead, Member of PA’s Management Group, PA Consulting Group

“The world economy is being transformed by digitisation and developing the practice required for new digital businesses is critical for companies and markets. Mark Skilton shows of how companies are dynamically building new digital solutions and sets up a way to think digitally in this new world, as well as how to put that mindset into practice.”

Professor Dr Irene Ng, Professor of Marketing and Service Systems, Warwick Manufacturing Group WMG, University of Warwick, UK. Director , International Institute of Product and Service Innovation. ESRC/InnovateUK Innovation Caucus Thought Leader. Author of “Value & Worth: Creating New Markets in the Digital Economy”.

“The march toward digitalization is forcing organizations today to seek ways to maximize new technologies at scales never before seen. In this rapidly changing business climate, Enterprise Architecture can help transform how businesses maximize their technology investments to drive higher value—for customers, partners and stakeholders. In this book, Mark Skilton provides practice examples for new digital solutions and illustrates how companies can enable architectural thinking across the enterprise.”

Allen Brown, President and Chief Executive Officer, The Open Group, Global consortium for enabling business

objectives through International IT Standards. President of the Association of Enterprise Architects (AEA)

“The public sector is increasingly engaged in transformational change, focused on enabling the capabilities of individuals and communities as global economic, social and political forces shape society. Technology is increasingly the default means of engagement and service provision for local and central government as citizens and services become more “connected”. Mark Skilton’s book is an important contribution which illustrates the central role of digital access and delivery in contemporary public service.”

Daniel Goodwin – Advisor, consultant and former local authority chief executive

“The use of technology in Healthcare has the potential to transform lives and outcomes for not only patients and clinicians but also the way care in the community and the wider society and its population. We see rapid advances in the use of medical technology in many life sciences and healthcare fields where new innovative ways of treatment to new care models are changing how to think about the collection, analysis , diagnosis and treatment. Mark Skilton has provided an important link with digital technology and how practitioners need to think in the uses of this technology across industries and bring this into their own field of best practice.”

Professor Dr Christopher James, Professor of Biomedical Engineering, School of Engineering, University of Warwick, UK. Director, Warwick Engineering in Biomedicine. Editor-in-Chief, IET Healthcare Technology Letters.

“Businesses and the economy are being driven by many forces of change as society , incomes and new regulations disrupt and change how money and markets operate. The “digital economy” is increasingly a central issue in enabling the “connected society” and driving new business models and practices. Mark Skilton’s book provides important practitioner guidance on how to think about digital business and its economic outcomes and implications”

Dr Alexander Roy , Economist, Strategy Manager, Manchester Airports Group (M.A.G)

#Book #Digital #DigitalEcosystems