Read a Sample Chapter of my book – Building the Digital Enterprise – A guide to constructing monetiz

Building the Digital Enterprise A Guide to Constructing Monetization Models Using Digital Technologies By Mark Skilton

International Edition available Hardback, and Kindle edition versions.

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Part of the International Series, “Building the Digital Economy” Professional Series, Palgrave Macmillan

Foreword by Simon Ricketts, Group CIO, Rolls Royce PLC.

The digital economy is at a tipping point: it finally really has the potential to become greater than the sum of its parts. With the converging technologies of social media networking, mobility, big data and cloud computing we are witnessing the birth of a new digital ‘ecosystem’. If they are to thrive in this new digital ecosystem organizations must become genuinely digital enterprises. In this practical book Mark Skilton examines the development of digital technologies and the way they drive digital enterprises and the digital economy. Through twenty five case studies he identifies the practices that drive new social and consumer value and uncovers the secrets of successful digital business models. He shows how digital workspaces can be used and evaluates the types of monetization mechanisms available to drive value and boost adoption of digital products and services. He provides a set of methods for linking key digital technologies together to meet the goals, benefits and challenges of building a digital enterprise in the new economy.

About the book Author

I’m a Digital specialist at PA Consulting and a part time Professor of Practice in information systems management at Warwick Business School. I developed this book (published 14 August) and my second book to be published in october, combining my Professor role and extensive industrial experience to write about practitioner best practice in the emerging digital economy.

A primary aim of writing the books was to establish some clear definitions for the many new terms emerging in digital business that I saw in the academic world that would benefit from introducing into the main stream for practitioners and students. This was compounded by several existing commercial publications already in the market popularizing “digital transformation” while providing strong evidence of the digital economic effect, lacked foundational terminology and structure that I felt needed to be established for a strong application in practice. Hence I hope the books can foremost contribute to a theory and practice convergence of the practical and academic worlds written in a professional practice style for applied use in the business field as well as a useful volume for students studying digital strategy and systems.

A secondary objective was to explore the construction of monetizable digital business models, evidenced directly from many industries and case studies. The first book provides a business centric perspective of the mechanisms I have seen for digital value creation, while the second book explores the types of technology that have clustered into what I describe as digital systems and new ecosystem architectural thinking.

Both books have real business cases studies from direct personal research of selected major brand companies from across industries, together with many researched case studies of major technology impacts from digitization. I also provide many current references and use model frameworks in the books drawn from latest academic research models and International Industry standards body work on digital platforms and generative value mechanisms.

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